One of the first things I was told when I joined the music industry is that it is hard to make money in the industry from your music. This is the only truth that you should know. Making money from music worldwide is a very tricky game. You have to show extreme levels of skill, or a killer strategy to be able to generate funding. In Nigeria, you have to work extra hard to earn enough money to balance your books. And most times, hardwork isn’t enough, you need luck. A Nigerian artist only begins to make enough to balance his books after he has a song that becomes popular. After that, he is booked for concerts where he charges a performance fee, and then he can attempt to sell the music via digital platforms and content marketing platforms. But the truth remains that it is still a hard business.